A fair, defensible number for every horse, donkey, or mule you own.

Heartland Equine Appraisal LLC provides certified, USPAP-informed valuations for horses, donkeys, mules, and other equids — for insurance, estate planning, sales, and legal proceedings. Based in Omaha, Nebraska, available anywhere in the U.S., with most in-person work concentrated in the Midwest.

Close-up portrait of a chestnut horse in warm golden-hour light

The Heartland Equine Appraisal monogram branded into wood

Est. in the Heartland

About Heartland Equine Appraisal LLC

Heartland Equine Appraisal LLC was founded to give horse, donkey, and equid owners — along with insurers, attorneys, and buyers — a number they can trust, grounded in the animal's actual conformation, soundness, training, and performance record, not a rough guess or a seller's asking price.

Appraisals are prepared using USPAP-informed methodology and current market data across a wide range of disciplines and equids, from ranch and rodeo horses to hunters, jumpers, western performance horses, racing stock, and working donkeys and mules. Every report is written to hold up under the scrutiny of an insurance adjuster, opposing counsel, or a skeptical buyer.

Service areaBased in Omaha, NE — available anywhere in the U.S., with most in-person work concentrated in the Midwest
StandardsUSPAP-informed appraisal methodology
Species & disciplinesHorses, donkeys, mules, and other equids, across all breeds and disciplines

Meet the appraiser

Felicia Kimmel

Felicia Kimmel is the certified appraiser behind every valuation at Heartland Equine Appraisal LLC. She holds an Associate's degree in Equine Science and a Bachelor's degree in Animal Science, and is certified with the American Society of Equine Appraisers.

Her judging background includes competing on the horse judging teams at Black Hawk College and West Texas A&M University, where she won the AQHA Congress Collegiate Horse Judging Contest as high individual — the same trained eye for conformation and movement that carries directly into appraisal work. While at Black Hawk College, she also competed on the IHSA show team.

Felicia's equine career has centered on American Quarter Horses across English and Western disciplines, with hands-on experience working for trainers in the cutting horse world as well as in private show barns.

CertificationAmerican Society of Equine Appraisers
EducationB.S. Animal Science; A.S. Equine Science
JudgingBlack Hawk College & West Texas A&M University horse judging teams; AQHA Congress Collegiate High Individual
ShowingIHSA show team, Black Hawk College
FocusAmerican Quarter Horses — English & Western
Felicia Kimmel

Felicia Kimmel


What we appraise

Insurance, estate, pre-purchase, sale prep, and more — see the full list of services.

View services

Curious how it runs?

Four steps from first call to a finished report you can hand to your insurer, attorney, or buyer.

How an appraisal works

Have questions first?

Timelines, pricing, what counts as a comparable sale — the FAQ page covers what most clients ask before their first appraisal.

Visit the FAQ

Ready to get started?

Tell us about your horse, donkey, or mule and the situation, and you'll hear back with next steps and a quote.

Request an appraisal
A horse grazing alone in an open meadow at sunset

Horses are more than just numbers.

They are athletes, partners, family, and an investment.